Over the past few years, social networking sites enabled by Web 2. technologies have dramatically changed the way we use the Internet. What was once a one-way connection has turned into a dynamic connective medium, allowing users to share a variety of content including blogs, photos, videos, and a lot more.
Yet how have social networking sites like Who Viewed My Facebook Profile changed just how internet marketers advertise online? For one, they’ve made our jobs much easier. Facebook is the perfect medium to promote in a environment that’s viral by nature. These web based social directories use an interactive format which allows users to make a personal profile, connect to other users, and share content.
In a sense, these users have previously effectively segmented themselves, coming together through like interest groups and connecting through content. These behaviors, which can be inherent to social media and enabled by Web 2., create valuable networks of targeted and specific demographic groups. Now more than ever before, the “Net Generation” is starting to become involved with social media and presenting online marketers with the ability to market to predefined segments of online users, positioning branded messages on sites where these users spend time online.
Moreover, these social networking sites are growing at an exponential rate, adding increasingly more users from more diverse backgrounds. Initially, Facebook was made simply for university students, but a year ago, it had been opened to a person with a message address. In accordance with Microsoft, Facebook is the sixth most trafficked site within the U.S., now has over 73 million registered users in 40,000 different collegiate, secondary school, work-related, and geographic networks. This represents a 530% growth rate over one year alone.
The tactic by which advertisers communicate with these segmented online audiences is referred to as Social Networking (SMM). SMM has become a popular tool for seo (SEO) thanks to its unique capacity to improve website visibility, name recognition, and brand awareness among specific online audiences from the acquisition of the network of relevant links.
Just what exactly opportunities does Facebook gift for targeted internet marketing efforts? Among Internet users ages 18-24, Facebook placed first on the set of favorite sites in Youth Trends most current survey. Over 70% of females ages 17-25 established that Facebook was their preferred site when it comes to time spent online. For men, this figure was still an effective 56%. These demographic is clearly technology-driven, thanks to their growing up in a culture that considers time online an integral element of daily life. Over fifty percent of those surveyed visited Facebook at least once each day, logging an average of 35 minutes on the site.
Furthermore, these users understand online environments and they are skilled at seeking out and finding specific items of content they’re interested in. Thus, social network sites, especially Facebook, present web marketers with the opportunity to engage users with advertising messages at critical moments of relevance.
Just how are we able to utilize social media marketing to effectively engage these elusive audiences of teenagers? Below are several tips on how to utilize social media marketing on Facebook.
Connect Through Groups: Facebook posseses an infinite quantity of shared interest groups which users join for many reasons. These groups cover an unlimited number of subjects and interests, from marine ewmliu to snowboarding to politics to rap music to Italian food. Whatever your interest or target market, there exists a group to suit your needs. Bring it from me. I’ve been a registered Facebook user, or “Facebooker” since 2003, and I’ve seen an organization for everything, literally. Many actually have a local focus, like Denver Broncos fan groups or Denver Chinese Students Group. All these groups has its own page with a forum, discussion board, photo gallery, etc. Here is the number 1 place to position messages intended for specific niche audiences, as you’re almost guaranteed everyone who sees it fits your target profile. Previously, when I was seeking to drive traffic to a youtube video site I had been working for, I placed descriptive and enticing links to relevant videos on the group’s “wall,” or discussion board. I saw great outcomes as many of the members of this specific group, which was devoted to skiing, followed these links to watch videos about their favorite sport, skiing.Read More